The importance of being spontaneous

Fair or not, one of the most talked-about things from the Super Bowl will the 34-minute long power outage at the Super Dome.

Any time so many people watching an event have a diversion like that, things become downright entertaining on social media with countless individuals taking attempts at humor in light of the situation. The Packers – Seahawks ending this past season the the jet drawer explosion in the Daytona 500 come to mind, at first thought.

The key, for social brands, is to loosen up and get away from the structure and calling an audible, if you will. Here are some of the better ways brands capitalized on a very captive social audience. Major kudos to Oreo for the sharable content, too. It was retweeted more than 12,000 times within three hours, according to Buzzfeed.

Here are some of the better reactions to the black out, via USAtoday.com

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