Within our household, ABC’s “Nashville” has become a favorite, either to watch live or catch up on later via DVR.
As one working within social media, there are always instances which arise that can be applied to connecting audiences online. That happened this week.
This past week, one of the characters, Julliette Barnes (played by Hayden Pantierre) injected herself into the midst of a social media crossroads, one of which is very familiar to anyone managing a social brand.
Barnes went ‘off-script’ during a concert. After asking to see tweets about the concert, many negative, Barnes initially was taken aback. Later, however, she was referred to a video with overwhelmingly positive reviews.
The point is this. When you run a social media brand, especially when it’s only a few handle the messaging, it’s easy to take what is said about a brand personal. You are on the front line – you are excited to pass along the good but cower when being charred by the bad. It’s easy to be trapped into taking it way too personal.
But it’s always important to step back and look at the big picture. In social media, everyone has a voice, and odds are it’ll be on both ends of the spectrum no matter what you do. The key, however, is the embrace all facets of a social community.