It usually happens almost as if it is on clockwork.
When I tell people what I do for a living and what brand I do it for, the question quickly follows: “How’d you get into doing that?”
Of course, this is also when there’s the assumption that working in social media is not much more than getting to hang out on Facebook and Twitter all day, but if you work in social media in any way, you likely know there is far more to it than that.
But social media jobs, especially within sports, can be compared to gold bullion. Everyone wants them, but they are not many of them out there to be had. Still, this is May, and odds are that there is another crop of college graduates eyeing jobs within sports and social media. Here are a few pointers to get on your way to a job within sports and social media.
1. Write, write and write!
Find a way to write, however you can. It may be with a freelance publication, someone who may need help with a Web site or even a blog. A critical part of social media is written content that is clear, concise and compelling. Find ways to write, and it can help immensely in polishing your writing and communications ability.
Like and follow as many brands as you can. Almost put together a list, sometimes written down of a wish list for what you’d like to see a brand do and perhaps look at a social media strategy and come up with ways to tweak it for your own use.
3. Twitter Chats
One of the most invaluable tools for those within and looked to be within many industries are Twitter chats, where you can more or less talk shop and exchange best practices with others who are experienced within their fields. #smsportschat and #sbchat are must-dos if you want to get plugged in within sports and social media.
4. Get Experience, However It Comes
Social media can at times be a hybrid position, depending on your brand. It’s not uncommon for it to have a tie-in to marketing, sponsorship, ticket sales, facility operations and more. Volunteer to help out, even if it means helping an area of a sports team or organization in one of its lowest levels. It’ll help you gain a great understanding of how entire organizations work and not just one area.
5. Be a Fan!
In the end, a lot of social media is about connecting with fans. Don’t forget to be one! Now, it’s important, in a large way not to look at social media as getting to hang out with (insert your favorite team here). But it’s vital to never forget what it is like to be one of those of which you are trying to reach and connect with.
Go to a game as a fan every now and then. Even if you ‘know’ someone who can get you great seats with a parking pass, avoid it. Sit in the cheap seats, eat the stadium food and pay for parking. Remember what it’s like to be that diehard fan.